NEW YORK: Hearst Digital Media is positioning the new beauty and wellness portal it plans to launch in November as a personal interactive resource for consumers and a targeted ad vehicle for advertisers. The site, RealBeauty.com, will include a makeover photo tool, “Beauty Book” feed function, “Beauty Circle” social networking feature, original beauty and wellness content, and contributions from Hearst resources such as Marie Claire and outside sources like Latina magazine, makeup artists, and hairstylists.
“There are a ton of ...