A combination of news and human interest can help draw the media's attention.
The National Organization for Rare Disorders defines a rare disease as one that afflicts fewer than 200,000. While such diseases are serious, the small number of people affected makes obtaining media coverage a challenge. To combat this, you must take advantage of news opportunities, such as important scientific or technological breakthroughs and FDA approvals.
"The best way to get the word out is to have news," says Lenna ...