WASHINGTON: The HealthCentral Network has launched Healthcare08, an interactive Web site designed to help users make sense of where the presidential candidates stand on health-related issues. The company, a provider of Web sites geared towards specific health issues, is hoping to capitalize on the current abundance of coverage the American healthcare system is receiving.
Rational PR is assisting the company on the effort, which is being driven largely via outreach to the healthcare blogging community and viral marketing efforts, according to ...