From social media to reform to risk, the healthcare industry is facing a number of issues that it must address. Erica Iacono and Jaimy Lee were in Philadelphia for this Airfoil PR-sponsored roundtable.
Erica Iacono (PRWeek): How has the Web and social media affected your communications efforts?
Ame Wadler (MWW Group): We look at social media very much in two ways. One is: It's media and so it's a great way of getting information out. We don't distinguish social media from media. ...