Transparency and the need to educate varied audiences are among the challenges healthcare PR pros face. PRWeek was in Boston for this Waggener Edstrom Worldwide-sponsored roundtable.
The Participants
Lisa Adler, VP of corporate communications, Millennium: The Takeda Oncology Company
Colleen Beauregard, SVP, healthcare practice; GM, Boston, Waggener Edstrom Worldwide
Judy Glasser, SVP of communications, Beth Israel Deaconess Medical Center
Jennifer Gottlieb, biopharma practice leader, WCG
John Hallock, global corporate communications director, Athenahealth
Beth Martino, associate commissioner of external affairs, Food & Drug Administration
Jeanine O'Kane, director ...