Though healthcare is faring better than other industries at the moment, the sector and its PR practices are not immune to economic strains. Agencies are reprioritizing projects and redistributing resources amid increasing client pressure and thinning budgets.
Chris Foster, chairman of Burson-Marsteller's US healthcare practice, explains that clients in that sector are tightening budgets because the recession and new presidential ad-ministration have created a complex and uncertain environment.
“We have to... be more efficient, whether it's leveraging the digital space or working ...