John Milton wrote, “As there of necessity will be much arguing, much writing, many opinions; for opinions in good men is but knowledge in the making.” That's about as good a rationale for social media as I've yet heard. But the truth is that different media, like blogs, text messaging, and mobile social networking, provide marketers with a terrific forum for communicating facts and sharing opinions on many of the thorniest issues in the healthcare policy arena. After all, communicate ...