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Health, wellness, and live young message a perfect fit for Evian

Janelle Hawthorne

January 01, 2013

Client: Evian (White Plains, NY)
PR agency: Syndicate Media Group (New York)
Campaign: Live Young
Duration: May-August 2012
Budget: $141,000

Evian partnered with Syndicate Media Group on the brand campaign Live Young to enhance its presence in health and wellness markets.

Strategy
A campaign was devised that targeted consumers and influencers such as trainers and gym owners to create buzz around community fitness events in the major markets of New York, Miami, and Los ...

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Health, wellness, and live young message a perfect fit for Evian

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