NEW YORK: Burson-Marsteller is launching Consitor, a new subsidiary, in response to an increasingly regulated health space.
The new unit focuses on providing healthcare companies and institutions with integrated communication strategies that target critical stakeholders within the healthcare and science community such as providers, payers, and regulatory bodies, instead of general consumers.
The impetus of this new offering resulted from not only increasing external regulations and policy changes leveled toward pharmaceutical and other healthcare companies, but internal ones as healthcare companies ...