DALLAS: Convenience-store chain 7-Eleven has kicked off a major PR push across 36 markets to inform consumers about its new Diet Pepsi Slurpee.
The new Slurpee is being positioned as a product for women, diabetics, and others who care about sugar and calorie content.
The offering marks the latest effort by the food business to respond to growing concerns about obesity and unhealthy American eating habits.
7-Eleven received numerous media inquiries about whether its new Slurpee was developed as a response to obesity ...