On July 1, an unprecedented law went into effect in Massachusetts, striving to make sure that all adult residents have health insurance.
The clock is ticking for the Commonwealth Health Insurance Connector Authority, the state agency that administers much of the law, which was tasked with reaching the uninsured with information and assistance to help them enroll in an insurance plan by the December 31 deadline.
Strategy
Health Connector identified three target groups: non-native English speakers, low-income earners, and "invincibles," young men ...