USA Today recently reported that health clubs have become prime target spots for marketers looking to leverage sponsorship and advertising opportunities.

The Health Club Panel Network (HCPN), which helps create promotions with marketers and place them in the various nationwide clubs that are part of its sales network, has worked with brands such as Aleve on these types of projects.

The HCPN's digital network, which allows for the broadcasting of commercials and other forms of brand communication on the TVs ...