The New York Times recently reported that HeadBlade, a company that sells men's grooming products, had enlisted John Amaechi, the former professional basketball player who announced last month that he is gay, to be its spokesperson.

Amaechi is the first person to have played in the National Basketball Association to disclose his homosexuality.

Fifteen Minutes CEO and founder Howard Bragman, who helped Amaechi handle the media, says, "They used him because he's an interesting, articulate spokesperson for this product. A bald ...