Video is everywhere. Yet, the quality of the video is improving with the growing use of high-definition technologies. Organizations using video to communicate their message must raise the caliber of video quality to meet that standard.

"There's this whole movement for video screens all over the place," says Romina Rosado, global head of marketing for The NewsMarket. "It makes more sense to produce video in the highest possible standard, which is HD, and then you can downgrade to every possible format you ...