NEW YORK: HBO linked up with Bloomingdale's, Harrah's, and Canadian Club whisky and invested in media relations and social media to promote its new series Boardwalk Empire.
The Atlantic City-based series brings the 1920's Prohibition era to life and the partnerships include a replica of a boardwalk set up on the sidewalk of Bloomingdale's in New York, a premiere event and rooms available for $19.20 a night in Caesars Atlantic City, and events in New York, Chicago, and Los Angeles hosted by Canadian ...