Company
Harry & David
Campaign
Pop-Up Orchards
PR agency
Harrison & Shriftman
Launch
October 15
Objective: Harry & David is reinvigorating its brand with interactive initiatives, a refreshed catalog, and online offerings for its 75th anniversary. The Pop-Up Orchards aim to unveil the new selections in a fresh, unique way.
Idea: For the first time, Harry & David will bring its farm-to-table offerings to 16 of the country's busiest cities from now through the holidays.