Company
Harry & David

Campaign
Pop-Up Orchards

PR agency
Harrison & Shriftman

Launch
October 15

Objective: Harry & David is reinvigorating its brand with interactive initiatives, a refreshed catalog, and online offerings for its 75th anniversary. The Pop-Up Orchards aim to unveil the new selections in a fresh, unique way.

Idea: For the first time, Harry & David will bring its farm-to-table offerings to 16 of the country's busiest cities from now through the holidays.