Harry and Louise, the iconic TV couple that starred in the advertising campaign that helped derail healthcare reform in the 1990s, came back this week in a campaign funded by PhRMA and Families USA.
The characters have made a handful of appearances in issues-minded commercials during the past 15 years but now Harry and Louise are advocating for, and not against, comprehensive healthcare reform.
“They're immediately recognizable,” says Laurie Mobley, director of WeissComm Partners' Washington office. “They're not building up a ...