NEW YORK: HarperCollins launched an online social networking platform for teens called Inkpop, expanding on the book publisher's digital strategy, which includes reaching out more directly to consumers.

The goal of the site is to not only increase interactivity among teenage consumers, but also build brand awareness for HarperCollins authors and upcoming books, said Diane Naughton, VP of marketing for HarperCollins Children's Books.

"What we're trying to do overall in the digital strategy is really put ...