MILWAUKEE, WI: Harley-Davidson will take its newly released Dark Customs line on a skateboarding tour this June in an effort to align the new motorcycle designs with a younger demographic. The manufacturer is giving pro skateboarders the new bikes to ride during the fourth annual Wild Ride, an experiential marketing tool that will travel from Easley, SC, to New York City, from June 10 to 21.
Continuing its partnership with skateboarding shoe and apparel brand Emerica, Harley-Davidson will use an Emerica-sponsored ...