Harbrew wanted to generate interest for its newest beverage, Danny DeVito's Premium Limoncello, among the US beverage alcohol industry at the industry's largest trade show, the annual Wine and Spirits Wholesalers of America convention in Orlando.
The company was also looking to create consumer buzz for the product through national media reports.
IDEA: DeVito's longtime love for limoncello became gossip-page fodder in November 2006 when he made a drunken appearance on ABC's The View, saying that he "knew the last seven limoncellos ...