Client: Hampton Hotels (Memphis, TN)
PR team: Cohn & Wolfe (Los Angeles)
Campaign: Save-A-Landmark
Duration: April-Oct. 2008
Budget: $755,000
In 2000, Hampton Hotels launched “Save-A-Landmark,” a landmark renovation program. In 2008, it decided to leverage the success with “Landmark Legends,” a national effort revamping sites dedicated to Americans who inspired change.
Strategy
Working with AOR Cohn & Wolfe, the team launched two surveys to see what defines a legend and which Americans embody these characteristics. Identifying landmarks dedicated to ...