KANSAS CITY, MO: Hallmark is activating a four-city blogger tour on August 18 in support of its Life is a Special Occasion campaign.

The “Moments Between the Milestones” tour will kick off in Nashville, and continue on to Hallmark's headquarters in Kansas City on September 9, followed by Chicago on September 27, and Washington, DC, on October 19.

Working with Fleishman-Hillard, the company's AOR for nearly 30 years, Hallmark is targeting influential bloggers for the events, with a special focus on mommy bloggers since Hallmark's primary ...