Company: Hallmark
Campaign: 2010 Hallmark Kids Collection
PR Team: Fleishman-Hillard
Launch: February 4
Budget: Six figures

Objective
Hallmark is launching its Kids Collections line, a series of cards and small gifts allowing parents to cheer on their kids during “everyday moments,” like studying for a big test or going out for the soccer team.
  
“A lot of our business is based on obligations from the calendar,” said Sarah Kolell, publicity manager at Hallmark Cards. “Customers are looking ...