DALLAS: Heavy use of publicity makes Half Price Books' filing of a federal trademark-infringement lawsuit against Barnes & Noble (B&N) seem as much a public relations strategy as a legal maneuver.
The privately owned chain of new-and-used bookstores sued the world's largest bookseller in late November after B&N refused to stop using the term "Half-Price Books" on its website, which it adopted in the spring.
Dallas-based Half Price Books hired a local firm, Michael A. Burns & Associates, to provide litigation PR ...