Marni Hale knows that the German company Bosch and Siemens Home Appliances Group (BSH) might not be on the tips of consumers' tongues in North America. Yet, she is making sure its brands, Bosch, Thermador, Gaggenau, and Siemens, stay top of mind.

With diverse brands, from Gaggenau's high-end appeal to Thermador's foodie demographic, journalists often call her with multiple questions.

“It makes each day interesting,” says Hale, corporate communications manager in North America for BSH. “I'm kind of ...