The unprecedented popularity of mobile giving following the January 12 Haiti earthquake has changed the face of fundraising. Text donations offer a powerful combination of immediacy, accessibility, and affordability, and make charitable giving available to more people than ever.
The text "HAITI" to 90999 campaign involving the mGive Foundation, Mobile Accord, the US State Department, and the American Red Cross shattered previous records for mobile giving. More than $30 million was raised - $10 at a time - in the ...