If you give an important press conference and nobody comes, it's a tragedy. If you give an unimportant one and nobody comes, it's a comedy. But if you give an unimportant one and everybody comes, it's a farce, and your name must be Chuck Hagel.
Content-free press conferences are a staple of DC life, but most political reporters are savvy enough to know which ones to avoid. Dan Quayle founding a golf course? PETA announcing a nasty vegan product? A woman ...