Morning ritual: It's pretty simple, really. I drink coffee and more coffee. That is followed by reading and more reading.

Required reading: I like to get my information from various sources across the ideological spectrum. I'll read through The New York Times, The Economist, and the Huffington Post, but also Politico, Drudge Report, The Wall Street Journal, The Financial Times, The Sun, and Fortune.

First PR job: I started out in house in the Unilever corporate communications department down in Sydney.

Proudest career ...