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Habits: Jaime Maser, VP, brand and PR, La Prairie

March 01, 2011

Jaime Maser, VP of brand and PR at La Prairie, discusses her morning ritual and proudest career achievement.

Morning ritual
Wake up at 7:30am, grab Blackberry, read e-mails, check Twitter and WWD.com for any breaking beauty news. Once at the office, I order breakfast from Dishes (creature of habit), scan e-mails, check Cision Navigator for industry moves/magazine launches, and convene with my team.

Proudest career achievement
Hands down: The Mimosa and Caviar For Breakfast La Prairie brand story in The ...

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Habits: Jaime Maser, VP, brand and PR, La Prairie

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