Morning ritual: Banter with my wife about the fiscal recklessness of patronizing Starbucks, not our own coffee machine. I then proceed to take the dog to Starbucks.
 
Required reading: The New York Times, the New York Post, The Wall Street Journal, USA Today (dead tree versions). I also make sure to check out NASCAR Scene Daily, NASCAR.COM, the Drudge Report, the PRWeek Breakfast Briefing, and TWI-NY.com.
 
First PR job: I was the PR manager for Pepsi-Cola.

Proudest career achievement: The publishing of my book, The ...