The seafood industry is turning to PR and marketing to spread several messages in response to the BP oil spill in the Gulf of Mexico. Promoting the main fact that the seafood in stores and restaurants is safe to eat, seafood organizations are also encouraging consumers to continue to purchase seafood in an effort to keep the markets open.
"We know these images, every day for 50-something days, are killing us," says Ewell Smith, executive director of the Louisiana Seafood Promotion ...