States along the Gulf Coast are hard at work developing tourism communications strategies for this summer. Most will make little or no mention of the BP Deepwater Horizon oil spill that battered their economies two years ago.
For instance, Louisiana's PR strategy for this year will focus on strategic partnerships that will help officials promote the state in new ways. On February 2, the state will hold a cross-promotional event in Manhattan that will also support the History Channel's Swamp ...