LONDON: Gucci, the world’s third-largest fashion business, last
week hired Ketchum to handle its internal communications across
Europe.
LONDON: Gucci, the world’s third-largest fashion business, last
week hired Ketchum to handle its internal communications across
Europe.
The move follows Gucci’s acquisition in November of Sanofi Beaute,
French fashion house Yves-Saint Laurent’s parent company. The company
now boasts 2,000 employees around the world.
Central to the decision was design director Tom Ford, one of Gucci’s
more recognizable public personas. Ford will play a key role in
transforming the perception of Y-SL, whose ...