PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women. Michelle Whitlock is helping drive the PR component of the multi-media "Help Prevent" campaign, warning women about the risks of cervical cancer.

“We learned through our research that the vast majority of women don't believe they are at risk for cervical cancer even though only 10% of women have received at least one dose of a vaccine,” said Jeff McLaughlin, director ...