BARCELONA: Cava brand Grupo Codorníu has appointed specialist drinks agency Cube Communications for a major PR push into the competitive UK sparkling beverage market.
Its consumer account was won by Cube after a pitch process and encompasses the entire Codorníu Cava portfolio.
Cube's brief is to raise awareness of the Barcelona-based Codorníu brand in consumer media and implement Codorníu's social media strategy.
The campaign will focus on promoting the drink as bringing the Barcelona lifestyle to UK consumers.
Carolyn d'Aguilar, brand manager at Codorníu, said: "This ...