It's a sure sign of the way marketing communications is evolving that this latest iteration of PRWeek is branded The Marketing Issue.
PR has, of course, long been part of the marketing mix on top of its core components of corporate reputation, investor and government relations, crisis communications, employee relations, and CSR.
But the change that persuaded us to devote much of the issue to marketing is the revolution in paid, earned, shared, and owned media (PESO) marketers are now ...