Judging by who will be attending the 2013 International Consumer Electronics Show, many different types of companies are positioning themselves as technology innovators.

While Microsoft joins the likes of Apple as no-shows at the event - expected to attract about 150,000 attendees and 5,000 media - a record number of home appliance manufacturers, automakers and suppliers, and digital health and fitness companies are represented this year, says Tara Dunion, senior director, communications, Consumer Electronics Association and ...