WASHINGTON: The US Travel Association, with with support from travel and hospitality organizations, is ramping up its grassroots marketing and lobbying effort to gain support for the Travel Promotion Act. The legislation, which passed the Senate but is pending in the House, aims to strengthen the US' image abroad and reverse a decline in travel to the US.
Geoff Freeman, SVP of public affairs at the US Travel Association, explained that the association proposed the idea three years ago to market the US ...