WASHINGTON: The recent backlash against the American Legislative Exchange Council for its advocacy of “Stand Your Ground” and voter identification laws illustrates the need for brands to thoroughly examine the positions of potential partners, said industry experts.
Coca-Cola, Kraft, and McDonald's recently pulled their support for ALEC after online advocacy group Color of Change called on companies to withdraw their partnerships due to its support of “voter ID” and “Stand Your Ground” state laws.
George Zimmerman reportedly cited Florida's “Stand ...