Urban outreach efforts aim to build credibility and put Greyhound back on the right track
Pulling out of near-bankruptcy and restructuring a business model is one thing. But when your company becomes a punch line, it's time to try a radically new approach.
Case in point: Greyhound Lines, a brand that had built its reputation on affordable intercity bus transportation for more than a century. In summer 2001, the Dallas-based company faced severe financial difficulties, accelerated by such factors as the rise ...