DALLAS: Greyhound has selected Edelman as its general market AOR and the Vidal Partnership as its Hispanic AOR.
Kim Plaskett, director of corporate communications at Greyhound, said the agencies will be charged with handling a variety of assignments.
"Obviously we want them involved providing PR support for any marketing campaigns we might be doing, if it makes sense," Plaskett said. "We'll also be looking at other projects we can do independently of those marketing campaigns."
The account will be led ...