NEW YORK: Bacardi USA flagship brand Grey Goose is toasting its fifth year as promotional partner of the 2011 US Open Tennis Championships along with a signature cocktail and other fanfare.
Grey Goose has placed a main bar, and several satellite bars throughout the tournament grounds in New York City's Flushing Meadows, according to Michelle Beauchamp, brand director for Grey Goose. There are also promotional specialists on-site to interact with consumers via giveaways.
"We focus on aspirational lifestyle sports, such as ...