ARDMORE, PA: Gregory Communications has taken a stake in its client RealTIME Media - continuing the trend of small hi-tech PR firms receiving equity in lieu of fees.
The equity deal, announced this week, represents approximately half of Gregory Communications' account with RealTIME, valued at $100,000.
While taking equity stakes in clients isn't new in the PR business, industry observers say there has been a resurgence among smaller PR firms taking equity in cash-hungry, high technology startups.
Larry Weber, chairman ...