World Environment Day, like Earth Day, always marks a moment during which everyone pauses and takes notice of the environment around them. For many businesses, it marks an opportunity to flash green credentials in order to be seen as responsible, environmentally conscious, and just plain green.
Indeed, many hire PR professionals to promote their efforts, regardless of merit or of a true commitment to environmental sustainability.
They do so at the peril of their business reputations.
Reputation can be understood as ...