The green movement has become big business with even greener profits at stake.
As more and more consumers take increasing ownership in the green movement, the burden of proof now lies with manufacturers, corporations, and governments to show results.
This presents a huge opportunity for corporate "prophets" to set the pace and make an impact. For years, consumers everywhere have been sorting their trash and turning lights off, but clearly that's not enough. Global companies need to define more value and incentive ...