NEW YORK: Green Mountain Coffee Roasters has announced the hire of Sloane & Company to handle its strategic financial and corporate PR, following a competitive RFP that was issued last fall.
The agency won the assignment in December, but the account was not made official until now, said Elliot Sloane, CEO of Sloane & Company. Green Mountain joins the agency's other clients such as American Express, Cablevision, and TiVo.
Account work will also include support of the company's CSR initiatives, which includes free trade ...