AUSTIN, TX: The Green Grid selected Porter Novelli as its global AOR as the organization expands its international scope and focuses on internal communications.
The Green Grid, whose members include Microsoft, Sun Microsystems, VMWare, AMD, and IBM, is a nonprofit group that works at developing industry-wide recommendations to advance energy-efficiency in data centers and business-computing ecosystems. It marked its one-year anniversary in February, prompting members to reassess how to meet its communications goals going forward, added Andrew Fox, senior manager ...