Objective: Aware of consumers' newfound appreciation of high-end chocolate as an item worthy of specialized tasting parties, chocolatier Green & Black's is looking to connect with "tastemakers" with sensitive palates. "As the category for premium dark chocolates has become more crowded, we wanted to establish the brand's taste credentials," said Cohn & Wolfe SVP Barbara Cohen.
Idea: The firm is focusing efforts on the November 4 end of Daylight Savings Time. A Web site, appreciatethedarkness.com, will launch November 3. Consumers can ...