It's no revelation that building diversity is a key initiative for the PR industry.
Firms of all sizes are grappling for new ways to expand their roster of multicultural talent. But adding staffers of color isn't just "the right thing to do" - it makes business sense.
The job of a PR firm is to connect with all consumers, to "represent and reflect everything being thought, by all minds," says Ketchum's Ron Culp, SVP and MD, Midwest. That's practically impossible; however, ...