PRWeek tapped the finest minds in the consumer PR world to identify campaigns from the past 30 years that truly moved the needle. Eleanor Trickett profiles a select few
The brand reinvention
Aspirin: the new "wonder drug"
It was 1985, and aspirin had a headache. Not only was it more than 100 years old, with little brand excitement to keep it ticking, it was also under attack from the likes of Tylenol, for whom the fact that aspirin could cause stomach problems was ...